MovieMail reports conversions up 67% following website re-launch. More customers are now enjoying these classic films on DVDs : MovieMail, a special
LONDON (Business Wire EON) September 25, 2008 -- Focusing on commerciality, Strange redesigned the MovieMail site to make the most of existing traffic by boosting usability and improving user engagement. The new look and feel follows extensive analysis of the target audience of film enthusiasts, using layouts and displays that clearly resonate with them.
Information retrieval has become easier with new architecture that allows users to browse MovieMail's 14,000 films by genre, country, director and actor. Strange also altered the structure of the site to improve search engine optimisation (SEO). Please go to www.strangecorp.com for more information.
Cass Heaphy, Online Marketing Director of Strange said: "By taking a user-centric approach, we've helped MovieMail to improve the overall offering and engage its audience. Now that the base has been established, we're looking forward to helping build their business in future."
MovieMail's Head of E-commerce, Dan Hunter, said: "I'm really pleased with the initial results; the design changes allow us to really showcase our range of great films and help our customers discover some fantastic film titles they may not have come across before."
